Adidas Originals
Activation for Adidas Originals NMD_S1 launch.
Product production and creative direction for adidas Originals’ activation of their new shoe – the NMD_S1.
Production for the launch dinner at YAPA Milano.
A unique journey to launch an extraordinary shoe. A dinner inspired by the ideals and imagery behind adidas NMD_S1, thought to immerse the guests into the brand’s universe and philosophy.
- Agency: NxtGen
- Concept: Groundkeeper Studios
- Project Managing: Groundkeeper Studios
- Production: Groundkeeper Studios
- Graphic Design: Groundkeeper Studios
- Playlist curation: Groundkeeper Studios
